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The Power of Customer Reviews for Businesses

Maps for inspiration curated with Gemini

Google’s recent blog post 31st Oct 2024, highlights an upgrade to Google Maps and Google Search, integrating advanced Al features powered by Gemini, which significantly enhances the user experience by providing personalised, visually rich navigation. A key update that impacts hospitality businesses is the use of Al to curate “recommended places,” which are based on quality and quantity of Google reviews. With these Al-driven enhancements, businesses with strong, positive reviews will stand out more prominently in Maps.
For hospitality venues, accumulating high- quality reviews has become essential, as the review volume and rating directly influence visibility and recommendations, potentially affecting customer choice more than ever.
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Inspiration curated with Gemini, enhanced navigation
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Influence on Purchasing Decisions

98% of Australians read reviews before buying products or services.

Enhanced Online Visibility

By enhancing online presence through QR codes, TapConnect turns browsing into purchases with the power of credible reviews.

Converting Interest into Sales

Reviews act as credible testimonials, persuading potential customers to make purchases.

Community Building

Reviews enable customer engagement, allowing businesses to thank customers and respond to feedback.

Insightful Feedback for Improvement

Review platforms offer crucial insights, shaping product quality and marketing strategies.

Responding to Customers Online Feedback

TapConnect enables businesses to effectively address any online negative feedback, aligning with consumer expectations for personal responses and accountability.

Responding to Negative Reviews:
A Crucial Business Strategy

Over half of consumers have posted negative reviews online, yet 58% report no response from businesses. This is concerning given that 82% of consumers expect a response. Key expectations from Australian consumers include:
  • Offer a Refund: Desired by 90% of respondents.
  • Correct the Issue: Emphasized by 88%.
  • Human Touch: 85% prefer personal rather than corporate responses.
  • Accountability: Important to 85%.
  • Provide Explanations: Sought after by 81%.
For businesses without dedicated customer service teams, navigating these responses can be challenging but essential for rebuilding trust and enhancing customer satisfaction. Negative reviews, regardless of product or service quality, must be approached as opportunities for improvement and engagement.
Information sourced from Capterra and BrightLocal.

Strengthening Online Presence with TapConnect

With 87% of consumers using Google to evaluate local businesses in 2022, 1tech’s TapConnect can significantly enhance a business’s online presence and review generation on Google. Despite the decline in Facebook’s use for business evaluation, TapConnect’s comprehensive QR code landing pages effectively engage audiences on Facebook, Instagram, and other social media platforms.

Combating Fake Reviews

TapConnect’s direct engagement method ensures a more trustworthy and authentic review experience on platforms like Google and Facebook.

Leveraging Consumer Incentives

TapConnect promotes offers through its landing pages, encouraging more genuine reviews as consumers respond to incentives.

Credibility and Trust

Positive reviews build trust and credibility with potential customers. People are more likely to choose a business that has good reviews

Local SEO

Google reviews are a key factor in local search engine optimisation. They help improve your business’s visibility in local search results.

Customer Insights

Reviews provide valuable feedback about what customers like and what needs improvement, helping businesses refine their services or products

Expanding Digital Footprint

With growing use of platforms like YouTube, Instagram, and local news, TapConnect QR code landing pages can include links to these platforms, enhancing a business’s digital footprint and customer interaction.

Competitive Edge

A strong review profile can differentiate your business from competitors who have fewer or lower-quality reviews.

Online Reputation

Reviews contribute to your overall online reputation. A good online reputation can lead to increased traffic and higher conversion rates

Decision Making

Many consumers read reviews before making a purchase decision. Positive reviews can influence their decision to choose your business. Investing time and effort in encouraging satisfied customers to leave positive reviews can significantly benefit your business
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What are people saying?

“We’ve seen a boost in our online engagement, an increase in our search engine rankings. The improvement in our online presence is a clear testament to their skilled work and understanding of professional requirements and they are always happy to provide timely advice on all things tech, including problems outside their scope.”

SHORELINE HOTEL

Andrew Stack
General Manager

“Incorporating RFID Technologies into our F & B operations has transformed the way we connect with our customers. This integration has not only streamlined our processes but has also led to a notable surge in positive sentiment and repeat business.
These improvements have greatly contributed to our operational efficiency, empowering us to make data-driven decisions that fuel our business growth.”

RYDGES HOBART

Brett Taylor
General Manager

“The improvement in our online presence is a clear testament to your skilled work and understanding of digital strategies. Your efforts have significantly enhanced our visibility and user engagement, which is crucial for our success.
Thank you for your outstanding service, and I look forward to continuing this productive relationship.”

URBAN GREEK RESTAURANT

Director
Andreas Argys

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TapConnect® is powered by 1tech®. TapConnect is an Australian product. 1tech® Pty Ltd is an Australian registered company. 

Privacy Policy

This Privacy Policy applies to all personal information collected by 1tech Pty Ltd via the website located at www.1tech.com.au and www.tapconnect.com.au.
  1. What is "personal information"?
    • (a) The Privacy Act 1988 (Cth) currently defines "personal information" as meaning information or an opinion about an identified individual or an individual who is reasonably identifiable:
      • (i) whether the information or opinion is true or not; and
      • (ii) whether the information or opinion is recorded in a material form or not.
    • (b) If the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as "personal information" and will not be subject to this privacy policy.
  2. What information do we collect?
    • The kind of personal information that we collect from you will depend on how you use the website. The personal information which we collect and hold about you may include: payment details email address name phone number address login credentials
  3. How we collect your personal information
    • (a) We may collect personal information from you whenever you input such information into the website.
    • (b) We also collect cookies from your computer which enable us to tell when you use the website and also to help customise your website experience. As a general rule, however, it is not possible to identify you personally from our use of cookies.
  4. Purpose of collection
    • (a) The purpose for which we collect personal information is to provide you with the best service experience possible on the website.
    • (b) We customarily disclose personal information only to our service providers who assist us in operating the website. Your personal information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties
    • (c) By using our website, you consent to the receipt of direct marketing material. We will only use your personal information for this purpose if we have collected such information direct from you, and if it is material of a type which you would reasonably expect to receive from us. We do not use sensitive personal information in direct marketing activity. Our direct marketing material will include a simple means by which you can request not to receive further communications of this nature.
  5. Access and correction
    • Australian Privacy Principle 12 permits you to obtain access to the personal information we hold about you in certain circumstances, and Australian Privacy Principle 13 allows you to correct inaccurate personal information subject to certain exceptions. If you would like to obtain such access, please contact us as set out below.
  6. Complaint procedure
    • If you have a complaint concerning the manner in which we maintain the privacy of your personal information, please contact us as set out below. All complaints will be considered by The Directors and we may seek further information from you to clarify your concerns. If we agree that your complaint is well founded, we will, in consultation with you, take appropriate steps to rectify the problem. If you remain dissatisfied with the outcome, you may refer the matter to the Office of the Australian Information Commissioner.
  7. Overseas transfer
    • Your personal information will not be disclosed to recipients outside Australia unless you expressly request us to do so. If you request us to transfer your personal information to an overseas recipient, the overseas recipient will not be required to comply with the Australian Privacy Principles and we will not be liable for any mishandling of your information in such circumstances.
  8. How to contact us about privacy
    • If you have any queries, or if you seek access to your personal information, or if you have a complaint about our privacy practices, you can contact us through: support@1tech.com.au.

Terms & Condition

  1. What is "personal information"?
    • (a) The Privacy Act 1988 (Cth) currently defines "personal information" as meaning information or an opinion about an identified individual or an individual who is reasonably identifiable:
      • (i) whether the information or opinion is true or not; and
      • (ii) whether the information or opinion is recorded in a material form or not.
    • (b) If the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as "personal information" and will not be subject to this privacy policy.
  2. What information do we collect?
    • The kind of personal information that we collect from you will depend on how you use the website. The personal information which we collect and hold about you may include: payment details email address name phone number address login credentials
  3. How we collect your personal information
    • (a) We may collect personal information from you whenever you input such information into the website.
    • (b) We also collect cookies from your computer which enable us to tell when you use the website and also to help customise your website experience. As a general rule, however, it is not possible to identify you personally from our use of cookies.
  4. Purpose of collection
    • (a) The purpose for which we collect personal information is to provide you with the best service experience possible on the website.
    • (b) We customarily disclose personal information only to our service providers who assist us in operating the website. Your personal information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties
    • (c) By using our website, you consent to the receipt of direct marketing material. We will only use your personal information for this purpose if we have collected such information direct from you, and if it is material of a type which you would reasonably expect to receive from us. We do not use sensitive personal information in direct marketing activity. Our direct marketing material will include a simple means by which you can request not to receive further communications of this nature.
  5. Access and correction
    • Australian Privacy Principle 12 permits you to obtain access to the personal information we hold about you in certain circumstances, and Australian Privacy Principle 13 allows you to correct inaccurate personal information subject to certain exceptions. If you would like to obtain such access, please contact us as set out below.
  6. Complaint procedure
    • If you have a complaint concerning the manner in which we maintain the privacy of your personal information, please contact us as set out below. All complaints will be considered by The Directors and we may seek further information from you to clarify your concerns. If we agree that your complaint is well founded, we will, in consultation with you, take appropriate steps to rectify the problem. If you remain dissatisfied with the outcome, you may refer the matter to the Office of the Australian Information Commissioner.
  7. Overseas transfer
    • Your personal information will not be disclosed to recipients outside Australia unless you expressly request us to do so. If you request us to transfer your personal information to an overseas recipient, the overseas recipient will not be required to comply with the Australian Privacy Principles and we will not be liable for any mishandling of your information in such circumstances.
  8. How to contact us about privacy
    • If you have any queries, or if you seek access to your personal information, or if you have a complaint about our privacy practices, you can contact us through: support@1tech.com.au.